It all started with the videos. Striking, cinematic, breathtaking, they’re stuffed with sweeping helicopter shots of deserts, mountains, and men playing instruments high up on rocky outcrops — not unlike those Bon Jovi and Guns N’ Roses videos from 30 years ago. But there’s no sign of Richie Sambora, Slash, or a Gibson Les Paul.
Instead, the scenery features a Mongol warrior on horseback and four musicians in traditional Mongolian costumes playing traditional Mongolian instruments, singing in Mongolian about their heritage, their history, their culture, their respect for nature, their message of unity.