Staying on top of new music (or even music new to you) can be a full-time job. For some people it is. For those without that privilege, there are several ways to make do. The radio, those you-might-like-this algorithms on streaming services, websites like Louder Than War, and press releases all have their place. But they still involve some work. And none are quite as likely to stick as a personal recommendation from someone you trust.
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The Gulls take flight