Jack White insists that fans hand in their phones before a show so they can have a “100% human experience”. Prince had men on stage armed with flashlights to blind anyone holding up their mobile. And, even less subtly, Nick Cave has been known to call out people who insist on watching the gig through a lens.
The 1975 have taken a different approach. Knowing that their average fans document their lives online, the band have devised what can only be described as the most Instagrammable arena show ever. The dextrous, genre-fluid musicians are dwarfed on three sides by giant versions of the empty picture frame that’s become an integral part of their visual identity.