Inclusion is important to Yungblud. His songs, which touch on everything from gender identity and prescription pharmaceuticals to mental health and family dysfunction, preach self-acceptance and resisting society’s pressures to conform. His fanbase, the Black Hearts Club, is built on what’s described as a shared sense of unconditional love and communal support.
His live shows are about connecting with everyone in the venue. Early in tonight’s sold-out Wembley Arena show, he urges we treat everyone with respect. Later, while introducing Anarchist, he declares: “Never be afraid to be yourself. If people don’t like you for it, they’ve got no fucking imagination. You’re fucking brilliant just the way you are. “People still misunderstand me. They’ll never fucking get it. But it doesn’t matter because we’ve got each other.”
Nils van der Linden 